Twilight in the Record Books!

Mar 22nd, 2009 | By | Category: Featured Articles, Movie News
We just received this press release from Summit!  Way to go Twilighters!

SUMMIT HOME ENTERTAINMENT’S SATURDAY
RELEASE OF TWILIGHT UNLEASHES
WITH OVER 3 MILLION UNITS SOLD

Midnight DVD Launch of Film’s Saturday, March 21st Release
Soars in to the Top Five Best First Day Releases in the Past Two Years


Los Angeles, CA  March 22, 2009 – Summit Entertainment announced today that the home entertainment release of the studio’s action-packed, modern day vampire love story TWILIGHT sold over 3 million DVD units in its first day of release.  The DVD launch commenced this past Saturday morning at midnight with nationwide events during which time Summit and its retail partners provided TWILIGHT fans with the chance to celebrate the DVD release of the film.  “TWILIGHT at Midnight” allowed participating retailers the opportunity to stay open late as fans lined up in impressive numbers to purchase the DVD of the epic romance at midnight parties.


Thousands of TWILIGHT fans across the nation participated in the “TWILIGHT at Midnight” event and some were surprised by filmmaker and cast appearances.  2,500 fans attended in Salt Lake City to see Rachelle Lefevre who plays Victoria; 2,000 showed up in Los Angeles to see Ashley Greene who plays Alice Cullen; over 1,000 fans came out to see director Catherine Hardwicke in Dallas; 700 fans lined up in New York for Edi Gathegi who plays Laurent; and 500 fans in Chicago saw Nikki Reed who plays Rosalie Hale.

With over 3 million DVD units sold, TWILIGHT enters the top five best first day DVD releases over the past two years along with PIRATES OF THE CARIBBEAN: AT WORLD’S END, THE DARK KNIGHT, HARRY POTTER AND THE ORDER OF THE PHOENIX, and TRANSFORMERS.

Summit Entertainment’s Co-Chairmen Rob Friedman and Patrick Wachsberger stated, “The Saturday release in conjunction with the groundbreaking retail events across the country have proven to be overwhelmingly successful which in turn benefited TWILIGHT fans as well as our retail partners.  Home Entertainment President Steve Nickerson, the home entertainment group and the entire family at Summit are to be commended for the conceptualization and execution of this unique approach.”

“We are incredibly appreciative that TWILIGHT fans came out to once again support this film at our midnight events across the nation,” said Steve Nickerson, Summit’s President of Home Entertainment.  “With such a successful first day sales, it is apparent that our fans remain passionate about the TWILIGHT SAGA and want to own a piece of the Edward and Bella story they have come to love.  We look forward to the continued success for both the home entertainment and retail sales of this property as a whole.”

TWILIGHT, which was released in theatres on November 21, 2008, grossed $69.6 million domestically in its first weekend and to date had grossed nearly $380 million worldwide.  The film tells the story of 17-year-old Bella Swan (Stewart) who moves to the small town of Forks, Washington to live with her father, and becomes drawn to Edward Cullen (Pattinson), a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together…even when Edward confides that he and his family are vampires. Their unorthodox romance puts her in physical danger when Edward’s nemesis comes to town and sets his sights on Bella.

About Summit Entertainment, LLC

Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC plans to release 10 to 12 films annually
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21 Comments to “Twilight in the Record Books!”

  1. Erin(: says:

    VAMP-TASTIC!!!!!!!!! WAY TO GO TWILIGHT!!??!!??!!??

  2. annab says:

    Can someone traslate this text? or part of that… please? Im not a expert in english… !!

  3. Nellie says:

    that’s freakin crazy! I LOVE it!!

  4. harley says:

    YE GO TWILIGHT!!!!
    GIMMI A T. T
    GIMMI A W. W
    GIMMI A I. I
    GIMMI A L.L
    GIMMI A I.I
    GIMMI A G.G
    GIMMI A H.H
    GIMMI A T.T
    WHATS THAT SPELL……..TWILIGHT!!!!
    YAY GOOOO TWILIGHT!!!!!!!!!!
    THATS GREAT!!!

  5. Gabrielle says:

    YAY Twilight.
    I bought it at midnight too!

  6. Jaki says:

    Yeah go SLC having the biggest attendence numbers! So cool that so many DVDs have been sold.
    AnnaB, go to altavista’s “Bablefish” translation site and copy this pages url. It will translate the entire page for you.

  7. twihard23 says:

    Exciting!!!!!!! I bought my copies at midnight! LOl

  8. Michele Celine says:

    I bought mine the saturday after. It was madness!

  9. Erik E says:

    Translate it into what language? There are lots to choose from :)

  10. Sia says:

    I was at the SLC one YAY FOR US !!!! Now how about we have more Twilight actors coming here ?
    GREAT JOB EVERYONE AND I CAN’T WAIT FOR NEW MOON !!!

  11. Klynn says:

    Im from SLC, how did I not know about this!!! Oh well mine came in the mail that morning.

  12. Cedar says:

    i bought mine on Saturday @ like 5 after i went t get the stitches out of my knee

  13. princess katie says:

    I bought 2 LOL
    one for me and one for my cousin =]

  14. Jamie says:

    Did anyone else have an issue (like I did) with the way that Summit handled this DVD release? It seemed incredibly scattered and almost tricky, the way content was released makes it seem like they were just trying to make more money.

    I wrote a whole blog post about this: http://www.jamiesanford.com/2009/03/23/the-twilight-dvd-milking-the-audience/

    (That being said, the “Bella’s Lullaby (Remix)” music video from the Target DVD is spectacular.)

  15. Shteff says:

    =] Now we need it to set sale in the UK!
    That’ll be glory days :D
    xox

  16. Dawn says:

    WELL I GOT MY 3 DISC SET AT TARGET FOR 17.99 AND IT WAS WELL WORTH IT…ESPECIALLY THE OUTTAKE WITH EDWARD BITING BELLA IN THE CLASSROOM! :)

  17. Lola says:

    YAY TWILIGHT!!!

  18. Remix music are also very nice to listen to.*`-

  19. i kinda like the original music compared to remixes but i just thought that remixes are cool too-‘*

  20. i usually do not download remix music but they i have found out that they are great too-~*

  21. Rain Jacket says:

    there are many remix music that you can listen on youtube and some other mp3 download sites ,-;

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