More New Moon DVD DetailsJan 21st, 2010 | By Krystal | Category: Featured Articles, Movie News
Home Media Magazine has a new article discussing Summit’s distribution formula for the New Moon DVD release on March 20. Click here to read the full article!
Regarding the two-disc New Moon configuration, Summit is trying best to accommodate the franchise’s fans. About 75% of Twilight sales were comprised of its two-disc and Blu-ray premium versions. Typically, less than half of a title’s sales come from the relatively pricier versions.
“This is what the fans are looking for,” Nickerson said. “The true fans of the franchise have already seen New Moon in theaters — maybe two or three times. We need to give them more than just the film on DVD.”
The single-DVD rental-only version will carry a commentary track and a couple of other extras. In contrast, the two-disc DVD and Blu-ray each will be fully loaded, including a six-part behind-the-scenes documentary.