A number of contributors have commented about the unfairness of ‘lazy’ entrants copying answers. Whereas I agree with this sentiment in principal, (I do a hell of a lot of competitions online and off, including promotions which require slogans to be composed), ask yourselves for a moment just how fair are the promoters are being with this type of competition?

As far as I recall these Volvo competitions started with the ‘Pirates of the Caribbean’ franchise. 10 out of 10 for initiative by creating clever websites that include video content, etc, but for ‘Pirates’ the time to load pages for all of the hunt took simply ages on some computers. Even this latest twilight hunt would have been much slower for some competitors than others, (some comments reflect timing issues for processing and submission of answers were different for individual entrants).

Not surprising then that some people would have taken the easier option given that a) somebody has posted the turn sequence on the internet and b) they may have tried to do the hunt themsleves and been frustrated.

Seeing that Round 2 is against the clock, that’s automatically unfair for any competitor who doesn’t have the fastest internet connection, browser or computer.

So don’t judge the ‘cheaters’ too harshly, if all conditions were equal the point would be valid. Unfortunately though, the promoters have devised a great competition which is fatally flawed. By not thinking the end game through, or not caring about it, they’ve significantly stacked the odds against many people having an honest crack at winning the prize.

Given those facts, I think that anyone who ‘cheats’ the final answer could be viewed as merely trying to redress their chances.

I have no idea what the final answer(s) is supposed to be and haven’t researched it, but I do think some posters here need to take a measured approach and ask why didn’t Volvo work harder at creating a level playing field ?

oh, and i wonder if most people read the entire rules. It says that if you win the car you pay all the taxes, and the dealership fee. and i know that were i live thats over $3500. and thats a lot.