Twilight Creates Business Boom

Jan 19th, 2009 | By | Category: Featured Articles, Merchandise, Movie News

California Apparel News has an article on Hot Topic’s success with the Twilight merchandise!

“Hot Topic’s success is a comeback story. After four years of reporting declines in same-store sales, the company enjoyed booming business at the end of 2008.

Hot Topic’s season of consumer frenzy boiled over on Nov. 10, when more than 2,500 fans of hit film “Twilight” became unruly in front of the Hot Topic store in San Francisco’s Stonestown Galleria retail center. Only 500 people were allotted spaces at the Hot Topic store, all for the chance to purchase “Twilight” merchandise and meet some cast members of the romantic teen vampire movie, which was produced by Summit Entertainment.”

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7 Comments to “Twilight Creates Business Boom”

  1. Amanda says:

    i definatly contributed to that haha

  2. Marci (major obsessed) says:

    I know I never used to go into this store and now everytime I go to the mall I have to check out the Twilight stuff and purchase it all. my favorite so far is the Bella perfume.

  3. meganthenoodle says:

    oh my god, I was at that exact store today! That’s awesome 😀

  4. sou says:

    wow that’s seriously the coolest looking hot topic i’ve ever seen. 🙂
    lol random

  5. Shteff! says:

    I wanna go to Hot Topic 🙂 Tis an aim in life haha xox

  6. Erin(: says:

    i would have never guessed! hahaha!

  7. hannah says:

    i shopped there for nightmare before christmas things before twilight stuff came out. they just made it that much better. and yes i have always been interested in the monster things

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