Twilight & Harry Potter: Rival Teen FranchisesJul 10th, 2009 | By Krystal | Category: Featured Articles, Movie News, Site News
The Wall Street Journal has an article on how the Twilight franchise is starting to catch up with the Harry Potter franchise. This is where I pull out the Team Switzerland banner. I don’t know about you, but I can’t wait for HBP AND New Moon 🙂 What about you? Are you fans of both series?
“For its part, Summit Entertainment, the studio behind “Twilight,” says it has been careful to steer clear of the commercial juggernaut that “Potter” has become, especially because its “Twilight” fan base overlaps with the “Potter” audience. The studio says that its strategy has been to avoid releasing any “Twilight” material too close to big release dates for “Harry Potter.” “It’s the only franchise that we ever pay attention to,” says Rob Friedman, chief executive and co-chairman of Summit Entertainment. “We are very cognizant of where they are, and we’ve always been wary of being in too close proximity to ‘Harry Potter’ because we know our fans cross over so much, and we definitely don’t want to compete with ‘Harry’ for attention.”