Walmart Announces DVD Release Parties

Jan 30th, 2012 | By | Category: Featured Articles, Merchandise, Movie News

Walmart has just announced that they will be hosting midnight release parties to celebrate the release of Breaking Dawn Part 1 on DVD and Blu-ray.  Check out the press release below for full details on the event!

Walmart Invites Twilight Fans to ‘Break Dawn’ with Midnight Events in More Than 2,700 Stores

Retailer to celebrate the recent release of Twilight saga with the exclusive

collectible wedding edition of Breaking Dawn Part 1


 BENTONVILLE, Ark., Jan. 30, 2012 – Calling all Twi-hards! Walmart cordially invites Twilight fans to celebrate the marriage of Bella Swan and Edward Cullen on Feb. 10 in more than 2,700 stores. Twilight fans at Walmart will get the following exclusive content with every purchase of the Twilight Saga: Breaking Dawn Part 1, a 2-disc DVD or Blu-ray:

  • Bella’s Wedding Special Edition featuring the collectible wedding dress packaging
  • Fabric poster of Bella and Edward’s big day
  • Music videos from Bruno Mars and Christina Perri


Starting at 11 p.m. on Friday, Feb. 10, Walmart will throw the ultimate Twilight party with special giveaways*, movie trivia and a bakery stocked with Twilight­-themed treats such as cupcakes and cakes. Walmart shoppers can also catch a cameo appearance from Rosalie Cullen on the retailer’s in-store television network while waiting for the midnight unveil.


“When it comes to entertainment, Walmart is the destination for new movie releases, video games, music and more,” said Seong Ohm, senior vice president and general manager of entertainment for Walmart U.S. “We’re excited to give the millions of Twilight fans a place to unite, celebrate and receive exclusive Breaking Dawn collectibles at a great price.”


A perfect Valentine’s Day gift for fang-y friends and families, the DVD will be available for $22.96 and the Blu-ray for $26.96. For a full list of stores holding midnight events, please visit


Walmart’s other hard-to-resist Twilight products include:

  • Twilight Saga: Breaking Dawn, Part 1 National Edition DVD – $19.96 / Blu-ray – $22.96
  • Twilight Saga: Breaking Dawn Soundtrack – $11.88
  • Twilight Saga: Breaking Dawn Dance Poster – $5.00
  • Books from the Twilight Series including Twilight, New Moon, Eclipse and Breaking Dawn – $7.64


About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 28 countries. With fiscal year 2011 sales of $419 billion, Walmart employs 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting, and on Facebook at and on Twitter at Online merchandise sales are available at and



*While supplies last.



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